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THE PR PROPELLOR · YOUR PUBLIC RELATIONS MASTERCLASS

Propel Your Business Forward.

Get seen. Get heard. Get the media exposure your business deserves, earned, not bought.

Forget random tactics. The PR Propellor is the step-by-step system that turns you into your own media magnet. No guesswork. No ad budget. Just results you earn.

Be first in line for the proven system that's landed clients on Entertainment Tonight, The New York Times, CBC, ABC, The Globe and Mail, and more.

Free Guide Included

Join the waitlist and get instant access to our free guide: From Overlooked to Front-Page News, how to land real media coverage in 30 days,
without spending a cent on ads.


Learn to be the PR Pro of your own business.

Who This Is For

This is for you if...

  • You're a small business owner tired of chasing the algorithm for attention
  • You know your business deserves more visibility than it's getting
  • Hiring a PR agency isn't in the budget, and you don't want it to be, forever
  • You already work with a PR consultant, but want to understand what they're actually doing so you can manage them well
  • You'd rather learn the system once than pay someone else to run it for you

Why DIY PR?

PR helps your business establish credibility with your audience while paid ads just try to sell them something. A good PR strategy shows your target audience they can trust you, while generating visibility no ad budget can buy.

According to a Nielsen study, PR is 90% more effective than advertising at influencing consumers, because media coverage is earned, not purchased. Whether it's a $125K newspaper placement or thousands of dollars a month on Facebook ads, paid exposure disappears the moment you stop paying for it. Earned media keeps working long after the story runs.

Free. Earned. Credible. That's PR.

Why The PR Propellor Is Different

Most PR courses teach tactics, write a pitch, post on social, hope something lands. The PR Propellor teaches the system behind every successful PR campaign: a repeatable way of thinking that makes every tactic actually work, instead of throwing spaghetti at journalists and hoping something sticks.

Once you understand how PR actually works, you're not chasing one lucky hit, you're creating visibility on repeat.

What You'll Learn

What You'll Learn Inside The PR Propellor

01How to find your story's angle and pitch it like a pro
02How to establish yourself as the go-to expert in your industry
03How to build media relationships and strategic partnerships
04How to control your brand's narrative and public image
05How to identify your target audience, and your 'secret sauce'
06How to leverage one feature or testimonial into ongoing momentum
Naz Taylor

Meet Naz Taylor

Naz has spent 25+ years in media, first as a broadcast journalist and on-air host at Global TV, then behind the scenes in PR, including as a publicist for CBC's Hockey Night in Canada, The Hour, and Dragon's Den. She later launched her own PR boutique on the West Coast, working with clients at a national level.

Now she's teaching business owners the exact tactics she's used for decades, so you can earn real media attention and become your own PR pro, no paid ads required.

"I've been in the media space my entire career, and I know I can turn you into a PR Pro too. My methods are tried and true, used by PR consultants globally. I can teach you to be your own publicist."Naz Taylor

25+ years in media · Global TV · CBC · Dragon's Den · Hockey Night in Canada

As Seen On

Global Television News CBC TV Hockey Night in Canada Dragon's Den MTV Canada George Stroumboulopoulos Tonight Steven and Chris, CBC Shaw TV Battle of the Blades BCTV News Google Play Abbott Laboratories Aleph Magazine GTAA Media Profile

Testimonials

In their words

Through strategic planning, Naz got us significant publicity, for our launch, our products, our brand, our services, and our values.

Lara + Steven Hodge

Temper Pastry (Food Network's The Great Chocolate Showdown & Project Bakeover)

Naz helped transform Zili into a local 'Cinderella story,' reaching thousands of women in our community.

Maryam Zeineddin

Founder, Zili CARE

Naz produced outstanding media relations results for major CBC talent and national events like Hockey Night in Canada.

Patrick Gossage

Former President & Chairman, Media Profile

Waitlist Members Get

  • Founding member pricing, locked in before the price goes up at public launch.
  • Priority booking for weekly Q&A sessions. Spots are limited each week, and waitlist members get first pick before general enrollment opens.
  • The free guide: From Overlooked to Front-Page News.
  • Behind-the-scenes updates as launch gets closer.

Don't do it one day. Make today Day One.
Join the waitlist for The PR Propellor.

Our Mission

PR isn't magic. It's a system. And every small business deserves the same media spotlight as the big brands, without the big budget. The PR Propellor takes the mystery out of PR and hands you the tools to get noticed, build trust, and propel your business forward. No PR agency required.

GET IN TOUCH

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