The PR Propellor
Your Public Relations Masterclass
Propel Your Business Forward.
Get seen. Get heard.
Get the media exposure your business deserves.
Forget random tactics.
The PR Propellor is a step-by-step system that turns you into your own media magnet.
No guesswork. No ad budget.
Just results you earn.
Be first in line for the proven system that's landed clients on Entertainment Tonight, LA Times, CBC, ABC, The Globe and Mail, National Post, and more.
Join the Waitlist for instant access to your free guide:
From Overlooked to Front-Page News
Learn how to land real media coverage without spending a cent on ads
This is for you if:
- You're a small business owner tired of chasing the algorithm for attention
- You know your business deserves more visibility than it's getting
- Hiring a PR agency isn't in the budget, and you don't want it to be, forever
- You already work with a PR consultant, but want to understand what they're actually doing so you can manage them well
- You'd rather learn the system once than pay someone else to run it for you
- You want to stand out. Be seen. Be the go-to in your field.
PR helps your business establish credibility. Paid ads just try to sell.
PR helps your business establish credibility with your audience while paid ads just try to sell them something. A good PR strategy shows your target audience they can trust you, while generating visibility no ad budget can buy.
According to a Nielsen study, PR is 90% more effective than advertising at influencing consumers, because media coverage is earned, not purchased. Whether it's a $125K newspaper placement or thousands of dollars a month on Facebook ads, paid exposure disappears the moment you stop paying for it. Earned media keeps working long after the story runs.
Free.Earned.Credible.
IF YOU:
- …feel like approaching media for a spotlight is like throwing spaghetti at the wall and hoping it sticks
- …want brand recognition for your business but are feeling stuck
- …need more exposure and awareness but don't know where to start
- …have an important message but don't know how to get it out there
- …want your business featured in the media
I hear you.
THEN YOU ARE READY to propel your business forward.
You need a strategy.
A set of interconnected tools to reach your publicity goals.
The PR Propellor gives you all of this…and more.
Most PR courses teach PR tactics.
We teach you the entire PR system.
How the parts connect. And how they work together.
A Proven PR System
- Gets You Seen by Your Potential Audience
- Raises Awareness for Your Brand
- Drives Traffic
- Increases Credibility with Your Audience
- Improves Social Engagement
More eyeballs on YOU.
PR is about influencing a credible entity to publicly say something good about you, your brand, products, and/or services.
25+ years in media. Now she's teaching it.
Naz has spent 25+ years in media, first as a broadcast journalist and on-air host at Global TV, then behind the scenes in PR, including as a publicist for CBC's Hockey Night in Canada, The Hour, and Dragon's Den. She went on to launch her own PR consulting firm, working with clients at a national level using a systems-based approach refined through more than two decades working on both sides of the media industry.
Naz also currently serves on the Advisory Council for BC Cancer Foundation, providing strategic insight and building high-value relationships to advance research and treatment awareness.
Now she's teaching business owners the exact system she's used for decades, so you can earn real media attention and become your own PR pro, no paid ads required.
"I've been in the media space my entire career, and I know I can turn you into a PR Pro too. My methods are tried and true, used by PR consultants globally. I can teach you to be your own publicist."
Naz Taylor
Clients and outlets Naz has worked with
What You'll Learn Inside The PR Propellor:
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How to find your story's angle and pitch it like a pro
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How to establish yourself as the go-to expert in your industry
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How to build media relationships and strategic partnerships
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How to control your brand's narrative and public image
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How to identify your target audience, and your "secret sauce"
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How to leverage one feature or testimonial into ongoing momentum
On the fence?
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You think you have no time? You do. You have to make the time.
"How many times have I heard, 'I want to do PR, I need PR, I just don't know where to start, I feel stuck.' Or, 'I just don't have the time.'"
Once you learn the tactics, they're with you for the long haul!
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You think you need fancy connections? You don't. You just need your story.
"I've been working in the media industry for more than 25 years and I can tell you, there's no secret formula, it's not rocket science. When you invest the time, you'll see the change in your ROI."
You just need your story, and a step-by-step guide on how to get your message seen and heard.
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You think you're not newsworthy? You are. You're doing great things with your business.
"The truth is, the media needs quality content, and it is the entrepreneurs like YOU who can provide it."
Find your angle and pitch it.
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You think you should hand this to a PR consultant? Your business is your baby, and no one can know it and love it like you do.
"Trust that you are the very best person to promote your business, no one will love it and know it like you do."
Doing your own PR gives you control and autonomy over your narrative, as well as the fate and direction of your own business.
Testimonials
With The PR Propellor, you have nothing to lose and everything to gain.
The PR Propellor is custom-made for you, the small business. Investing in it is the same as investing in your business. It will give you the confidence to self-promote and will help you identify what makes YOU special so you can be the PR Pro of your own business.
It will help you:
Understand What PR Is and What It Does
- Learn what PR is, and what it isn't.
- Understand how PR builds awareness, credibility, and trust.
- Discover how PR supports your overall business growth and marketing strategy.
Plan Your PR Strategy
- Know exactly where to start with a holistic PR plan you can actually execute.
- Keep momentum by setting tangible, trackable goals.
Earn Media Coverage
- Target your ideal demographic and build media lists that reach them directly.
- Tell your story compellingly, backed by easy-to-use pitch and press release templates.
- Reach out to media confidently and show up polished when the camera's on.
- Get free media coverage while saving money on advertising and PR firms.
- Understand the do's and don'ts of self-promotion (advertorials are not PR).
Build Your Brand
- Establish trust, credibility, and authority in your industry.
- Increase your brand recognition, visibility, awareness, and exposure.
- Leverage your media coverage.
Protect Your Reputation
- Mitigate crisis and manage your reputation.
Once you learn the tactics, they're with you for the long haul!
NOW is the time to stop feeling vulnerable and afraid of competition by finding and trusting your "secret sauce", what makes YOU special and stand out. NOW is the time to stop being paralyzed by your fear of failure, perfectionism, or the blocks you have created for yourself.
Don't do it ONE DAY.
Make today DAY ONE.
Join the waitlist for The PR Propellor.
Waitlist members get
- Founding member pricing locked in before the price increases at public launch.
- Priority booking for weekly Q&A sessions, spots are capped each week, and waitlist members get first pick before general enrollment opens.
- The free guide: From Overlooked to Front-Page News
- Access to tips and tricks before the course launches, and after.
Learn to be the PR Pro of your own business.
Our mission
PR isn't magic. It's a system. And every small business deserves the same media spotlight as the big brands, without the big budget. The PR Propellor takes the mystery out of PR and hands you the tools to get noticed, build trust, and propel your business forward. No PR agency required.
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